The name "BeGo", in Amharic means "being kind". The name coveys the message of kindness to the planet, to the people and the animals that are exhibit of universal attractions. Sustainability is our core value and practice that is embedded in the organization. Our clients have the chance to leave kindest footprint while following the footprint of the first humans on our planet.

The name is a reflection of what the tour company is and wants to become. It wants to take you to 3.4 million years of human foot steps to experience yourself at the source creating unforgettable experiences of a lifetime.